I was traveling by car with two companions along the Aegean coast near Ephesus. The driver — an Englishman with long experience in Turkey — suggested we detour through lush agricultural land. He knew this artichoke farmer personally; so when I asked to make photographs, the fellow was among friends and there was little pretense. He was a simple man without being simple-minded, straightforward, a what-you-see-is-what-you-get personality. His face shows misdirection to a very small degree.

I think we can say the mask is the meaning here, unadulterated by artifice. The person has become the persona.